In the fast-paced world of digital advertising, measuring return on investment (ROI) is crucial for businesses looking to make the most of their marketing budgets. As the digital landscape continues to evolve, so do the methods and tools available for tracking and assessing the effectiveness of online advertising campaigns. In this article, we will delve into the significance of ROI in digital advertising and explore the various techniques and metrics used to measure it. The Importance of ROI in Digital